Randy Roedl

posted by Randy Roedl on May 14

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E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites.  For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

posted by Randy Roedl on May 13

internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.

So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.

If you already have a site and you want think that you’re not getting the traffic that you’re supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.

1) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.

2) Exchange or Trade links with other sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

posted by Randy Roedl on May 7

There are so many success stories you will hear about businesses making it good in the internet. The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is internet based but only a handful shall succeed.

Is this through luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money.

The Very Basic

Like Neo, traffic is “The One”. Without traffic, all your effort would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to. In the internet world traffic is the walk in customer. The more traffic you have the more people would be able to sell your products to.

But like any business that’s in every corner building or in the mall, not everyone that goes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple and known fact.

But, how do you get traffic, traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business.

Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to make money. Advertising is the key. The more people that knows that your site exists; the more people would of course go to your site, that’s common sense.

While there are many ways that can get you advertising for free, this do not generate the same high volume as those methods that are getting paid. These paid advertisements include advertising schemes by Google and Yahoo.

The Value of Searches

The search and will be the easiest and fastest medium in finding what a person needs in the internet. Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. With this popularity, they get many visitors and clicks that they are the most common sites that people go to. It is easy to understand why so many companies would pay to advertise with these search engines.

Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.

Paying for your Traffic

Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment.

All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.

posted by Randy Roedl on May 6

If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the internet, so much so that we can easily forget where we were 10 web pages ago.

But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.

Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.

Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form.

And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.

All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve – the easy, wise way.

posted by Randy Roedl on Aug 4

Marketing is a critical requirement for the survival and growth of your internet marketing business.\r\n\r\nIn internet marketing, there is a lot more to marketing than just advertising and making sales. The full definition of effective marketing is \’all the constant activities that are involved in ensuring that your internet marketing business and products continue to meet the requirements of your customers; and that your clientele base grows and your profits increase in the long term\’.\r\n\r\nIf you are keen to grow your internet marketing business and significantly increase your sales and make money online; you will need to use the 10 tips outlined below.\r\n\r\n1. Accentuate on the benefits of the product or service which your internet marketing business offers. Customers are willing to pay money for a product which will bring them some benefit or which will solve their problems after they have purchased a product. Your world wide web marketing business\’ website, adverts and sales page must clearly spell out what the customer will benefit from purchasing your product. If you do not clearly present these benefits to the potential customer, then how can they feel encouraged to buy whatever that you are selling?\r\n\r\n2. Also mention what your potential customers stand to loose if they do not purchase your product or service! People generally do not want to lose something or miss out on something which can solve their problem or bring them the results they want. Remind your customers what they will miss out if they do not purchase your product or service. The art of persuasion is very important in internet marketing, so use that and make the prospect want to buy from you.\r\n\r\n3. Continuously review your internet marketing approach. For your world wide web marketing promotional strategies to continue increasing your sales and grow your business; you need to constantly review them to make sure that they are working. Do not continue using a marketing tool which has not brought you any good results. Continue to try and test new marketing techniques. After you have identified the marketing strategies which are working for your internet marketing business, repeat them and continue to improve them while also looking for new tools to use.\r\n\r\n4. Use cost effective advertising which you can maintain for a long time. It is important to look for cost effective ways of running advertisements that are equally effective. If you can run an effective campaign for a long while, then you to get the results you want. Success in world wide web marketing depends on repeating that strategy which is giving you some good results.\r\n\r\n5. Your adverts must be stimulating, exciting and interesting. You want to keep your potential customers interest, you want to keep them on your website - therefore your internet marketing sales page must be captivating enough to keep them reading! Use active, \’inviting\’ and catchy phrases and words.\r\n\r\n6. Keep them small and effective! Your adverts must be small, effectual and catchy. Long and windy sales pages or adverts can cause you to lose customers. Internet marketing calls for adverts that can make customers swiftly decide to buy before they go to the next website!\r\n\r\n7. Have incentives and bonuses that will make your prospects purchase. It is very important to include some attractive bonus near the end of your sales page as this will make your prospects to purchase. You must give some valuable bonuses which the prospect will appreciate, and will make them take that final decision to purchase. In internet marketing, you would have worked hard to get the prospect to your website in the first instance, so you must entice them to buy!\r\n\r\n8. Offer packages that increase your sales volume. You must develop some technique of offering complementary products at a special price that will make your prospects purchase. Often, people purchase related products in a single transaction; and you need to offer some special packages which your prospects will see as a good bargain and will be encouraged to buy. Successful internet marketers use various techniques of offering \’special packages\’ and offers which customers just can not resist.\r\n\r\n9. Use testimonies! It is not enough to just offer your products without any supporting testimonies on how good your products are. Have an incentive for your current satisfied customers to give testimonies. Potential customers always need to hear that what they are about to buy has been useful to other people who have purchased the same product. Creating trust and confidence with your prospects is important in internet marketing; and you can achieve this by using testimonials in your campaigns and sales page.\r\n\r\n10. Continue to build your clientele. Your world wide web marketing promotional strategy must include an effective way of following up with your existing customers for repeat business. It is also very important for your strategy to include ways of finding new customers. Your internet marketing business will need a lot of prospects and customers to generate the sales you need for the business to be profitable.\r\n\r\nBy following the marketing tactics outlined above, you can easily and swiftly boost your sales for your internet marketing business. Go for it!Recommended Web site: Make Money On the internet\r\nAuthor: Daniel Millions

posted by Randy Roedl on Jun 30

Many people want to know if Niche Marketing On Crack is a scam? I have just finished reading the book and would like to share with you some insights.\r\n\r\nBasically, this book is about teaching you how to make money on the web by building a niche site empire. It walks you through step-by-step the whole process of building a highly profitable niche site.\r\n\r\nInside Niche Marketing On Crack, you will learn the following processes in details.\r\n\r\n1. Niche Research - you will learn how to find profitable niche topics, products within the niches that have low competition and good level of search volume. You will also learn how to identify the primary and secondary keywords for the products you have chosen.\r\n\r\n2. Content Generation - you will learn ways to generate keywords optimized content for your niche sites and articles for submitting to the major article directories.\r\n\r\n3. Site Generation - here you will learn how to build niche sites using wordpress blogs. The reasons why it uses Wordpress blog are because it\’s simple to setup and manage. The more compelling reason is that Wordpress blog when set up correctly is very SEO friendly. There is an 8-page section within \”Niche Marketing On Crack\” that teaches how to correctly set up a WordPress blog. You will discover with some simple SEO and promotional efforts, your WordPress niche sites will get indexed and ranked well by the search engines very swiftly.\r\n\r\n4. Promotion - finally you will learn how to drive traffic to your niche sites. You will learn both conventional and advanced methods of driving targeted traffic such as article writing, backlinks, social bookmarking, feeder websites and other methods.\r\n\r\nConcluding thought…\r\n\r\nNiche Marketing On Crack is a great book for both the beginners and experienced marketers who want to learn the \”end-to-end\” process of building niche site empire using WordPress. Unlike many other ebooks that only tell you half of the story, Niche Marketing On Crack puts together all the pieces of the puzzle and lay out the whole process step by step.\r\n\r\nBUT please remember that after finish reading the book you MUST take actions because only actions will produce results. If you are not willing to take action then this book is NOT for you. Don\’t waste your $47